The Structures of Visual Components on a Print Advertisement: A Case on Multimodal Analysis

The goal of this study is to undertake a multimodal analysis print advertisement for the Samsung Galaxy S5. According Cheong (2004), general structure advertisements as follows: Capture^Focus^Justification. This encompasses both verbal and visual aspects advertising. describe observed in To achieve research's goal, descriptive qualitative research was used. information, which advertisement, gathered via Google image results. As result, some data procedures include searching printing S5 from google reading text attempting analyze classifying analyzing (advertisement) according components presented by finally drawing conclusion. Finally, researchers discovered that (Announcement, Enhancer, Emblem, Tag, Cal-and-visit information) (Lead, Display, Emblem) are included advertisement.